Performance partner.
Not an agency mask.
Impactflyr was founded in 2022 around one premise: most performance marketing relationships punish the brand for the agency's inefficiency. We rebuilt the model from the contract upward — pricing on outcomes, reporting against holdouts, integrating once, serving globally.
Built by practitioners,
not by salespeople.
The founding team came out of running performance marketing in-house at scale across DSPs, affiliate networks, and programmatic. We'd been on the brand side. We knew where agency margins came from and which line items earned them.
Impactflyr started as a CPA retargeting offer to a handful of Southeast Asian ecommerce brands. The proposition was simple: we'd run display and push, you'd pay only for the sales we drove against a holdout. Three years later, that offer has expanded to fully managed paid media — but the principle is the same. Skin in the game from day one.
Four operating principles.
Outcomes over impressions.
We'd rather be paid on a sale we drove than an impression we delivered. The contract should reflect what success actually means.
Holdouts, not models.
Last-click flatters retargeting. View-through flatters it more. We measure with holdouts because the truth is what compounds.
One integration, six markets.
Whether you sell in Singapore or six SEA markets, the integration is one tag and one feed. We localise; you ship.
No vanity metrics.
We'll show you the numbers your CFO will check. Order-ID match rates, incremental ROAS, holdout lift — not impressions and reach.